![]() While this is going on, the company profits off of this through two main revenue streams: the sale of its virtual currency Robux (Its primary source of revenue), and subscription to Roblox Premium. ![]() ![]() This means that the more high-quality content the users create, the more additional users are attracted to the platform, and the cycle repeats. From there, growth at the company is driven primarily from investment in technology and two mutually reinforcing network effects: content and social. Roblox started off in 2004 as a platform for human co-experience which is done in user-generated 3D digital worlds that the company considers to be the “new form of social interaction” ( This part is key, social interaction, it is what sets Roblox apart from a lot of these gaming and social media companies that I will get to later on). What Is Roblox And Where Does Its Money Come From Then I will examine the micro factors by looking at the company’s financial statements and identify any notable patterns and items of interest that can affect future profitability. Let me show you why in this post.įor this analysis I will first start off with a general intro into Roblox more specifically, I will talk about what it is, what it does, and how it makes its revenue. And let me tell you, the numbers I found in there, literally makes my bull cock hard. ![]() ![]()
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